Cambridge Analytica announced its partnership with Pig.gi, the phone app that gives users free airtime and mobile data in exchange for watching targeted ads and sponsored stories.
Cambridge Analytica will provide data-driven marketing services to Pig.gi in order to transform the way that brands advertise their products on the app.
Pig.gi allows brands and media partners to sponsor users’ connectivity, in exchange for placing targeted and relevant content on the lock screens of their phones.
“Pig.gi has already been hugely successful in Mexico and Colombia. We’re thrilled to be partnering with the app so that their partners can get the right message to the right people at the right time”, says Cambridge Analytica CEO Alexander Nix.
The firm will assist Pig.gi with data management and analysis, including behavioral science, allowing brands to understand and connect personally with consumers and users to receive advertising that is most relevant to them.
Smartphone subscriptions are set to double across the globe over the next three years, with most of the growth in emerging markets. Yet mobile internet access is prohibitively expensive for most of the world’s population.
“At Pig.gi we believe the internet can be free for the end user in emerging markets. Our goal is to make sure the most interesting and most relevant content and ads appear on a user’s phone, based on their historical behavior”, says Pig.gi founder and CEO Joel Phillips.
Pig.gi is currently available for Android in Mexico and Colombia. Since launching in June 2016, Pig.gi users have seen advertising content half a billion times.
Pig.gi makes mobile free in emerging markets by allowing brands to sponsor internet connectivity. Launched in 2016, Pig.gi has more than 850,000 users who win airtime top-ups in exchange for seeing content, taking quizzes, downloading apps, and engaging with brands.