Ben Carson for President

A Data-Driven Digital Fundraising Campaign

The 2016 presidential campaign of Ben Carson, American pediatric neurosurgeon and bestselling author, was announced in May 2015.


CA were contracted to improve the number of daily signups to the campaign webpage. CA’s TV audience optimizer boosted daily signups to the Ben Carson for President 2016 page by a factor of 16% over a period of five weeks. The campaign raised $20.2 million in the third quarter of 2015, bringing the campaign’s grand total to $31 million.