casestudiesIndonesia

Indonesia

Full-Scale General Election Campaign Management

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CA was contracted to manage the election campaign of one of Indonesia’s major political parties following the restoration of democracy in 1999. The campaign was extremely complex and needed to appeal to over 200 million people across 40 languages in the Indonesian archipelago. With the recent Asian financial crisis and departure of the former ruler, CA played an important role in managing the robust feelings present in the populace.

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