A Psychographic Public Awareness Messaging Campaign
CA were approached by the John Bolton Super PAC and asked to increase public awareness of the Super PAC’s goals and national security as an important political issue.
To meet the brief, CA implemented a psychographic messaging campaign, across three key states, which targeted different personality types with tailored messages. This campaign saw an uplift of 34% of individuals listing national security as their most important issue when asked, and a 57% uplift of individuals ranking national security as one of their top ten political issues.
CA leveraged its psychographic messaging capabilities by designing video ads that resonated with different personality types. Highly agreeable viewers were shown an advert that downplayed political conflict and promoted peaceful security. Whereas, highly neurotic viewers were shown an advert that highlighted the failures of recent national security policies.