Malaysia

A Targeted Messaging Campaign in Kedah State

CA supported Barisan Nasional (BN) in Kedah State with a targeted messaging campaign highlighting their school improvements since 2008.

Barisan Nasional won Kedah back from Pakatan Rakyat in the 13th General Election and walked away from a successful campaign. With wins in 21 out of 36 state seats and 10 out of the 15 parliamentary seats in the state, BN enjoyed a landslide victory.