Cambridge Analytica was contracted by a South African political party to mitigate the prospect of electoral violence across the country during the first post-apartheid election. April 1994 saw the country’s first general elections in which citizens of all races were allowed to take part, with millions queueing over a three-day voting period.
Cambridge Analytica provided assistance in this era of negotiations and transition. A carefully controlled communications strategy was produced, designed to ensure that the process of political campaigning did not engender physical conflict. Cambridge Analytica’s work in South Africa was one of the organization’s principal early successes.
Cambridge Analytica has since shut down operations due to involvement in the 2016 United States presidential election.