Cambridge Analytica was contracted to manage the election campaign of one of Indonesia’s major political parties following the restoration of democracy in 1999. The campaign was extremely complex and needed to appeal to over 200 million people across 40 languages in the Indonesian archipelago. With the recent Asian financial crisis and departure of the former ruler, Cambridge Analytica played an important role in managing the robust feelings present in the populace. Cambridge Analytica has since shut down operations due to involvement in the 2016 United States presidential election.