Category: News

Malaysia

admin September 18, 2018 No Comments News

A Targeted Messaging Campaign in Kedah State CA supported Barisan Nasional (BN) in Kedah State with a targeted messaging campaign highlighting their school improvements since 2008. Barisan Nasional won Kedah back from Pakatan Rakyat in the 13th General Election and walked away from a successful campaign. With wins in 21 out of 36 state seats […]

The CA advantage

admin September 18, 2018 No Comments News

Cambridge Analytica is an analytical company that uses predictive analysis and behavioural science to identify the targeted voters for the crowd and drive them to the polls to win the campaigns. They provide all data and insights of the campaigns through their data analytical tools which determines the forecasting the potential voters responsible for increasing […]

CA Receives Top Honor in the 2017 ARF David Ogilvy Awards

admin August 30, 2018 No Comments News

Cambridge Analytica, one of the popular data analytics behavioural communication company had been shortlisted as a winner in the Advertising Research Foundation 2017 and awarded David Ogilvy Award for their achievements. Cambridge Analytica had operated a campaign “Make America Number One” received a gold honour in the field of big data category for its effective and […]

CA responds to announcement that GSR dataset potentially contained 87 million records

admin August 30, 2018 No Comments News

Facebook had reported that 87 million users personal information may have been harvested inappropriately via Global Software Resources (GSR). GSR is a research company that provides software development solution for Cambridge Analytica. Its function was to supply surplus data for their research and advertisement. Cambridge Analytica has claimed that they had never taken more than […]

CA, the Data Gurus Who Anticipated the Election Result

admin August 30, 2018 No Comments News

Trump has no helper rather than Cambridge Analytica, who expert in predicting the people behaviour via software management tools and Digital Marketing teams. Not only this, they have a group of intelligent people whom they called Data Scientists, which played a major role in making Trump victory in his Presidential election. The way that Cambridge […]

Digital, Culture, Media and Sport Committee publishes documents

admin August 30, 2018 No Comments News

The former CA contractor, Chris Wylie had submitted a document to different publishers belongs to digital, media, culture and sports committee showcasing the false allegations made by a media outlet that following the absurd claims of Chris Wylie. The document was all about a summary of their activities they performed during the presidential campaigns in 2016. […]

Data-driven services

admin August 30, 2018 No Comments News

Political campaigns have changed. They are no longer about running the most TV spots, sending out the most direct mail and spending the most money. There about who spends the smartest money. In today’s political world where campaigns are getting more expensive and the elections are won by the small but crucial number of votes, […]

Cambridge Analytica responds to committee hearing

admin August 30, 2018 No Comments News

All liabilities against Cambridge Analytica regarding their participation in Trump’s presidential campaign proven false when Chris Wylie, the part-time contractor who left Cambridge Analytica four years ago has declared that the allegations provided by him against the company were absurd and irrelevant. He admits himself that the statement given to news media and other authorities is […]

Cambridge Analytica responds to Facebook announcement

admin August 30, 2018 No Comments News

The British daily newspaper, The Guardian had reported that Cambridge Analytica used personal information from the profiles of millions of US voters without permission. A Whistleblower said that information which was used to build a powerful software program to predict and influence choices at political campaigns, a company which was headed by at the time […]

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