Cambridge Analytica was contracted by a South African political party to mitigate the prospect of electoral violence across the country during the first post-apartheid election. April 1994 saw the country’s first general elections in which citizens of all races were allowed to take part, with […]
Make America Number 1
Objective Make America Number 1 (MAN1) is a political action committee that sought to achieve a meaningful impact on the 2016 Donald Trump vs. Hillary Clinton presidential election. Cambridge Analytica delivered data modeling, television targeting and placement, digital ad targeting and delivery, list building, and […]
Cambridge Analytica Runs Donald J. Trump Election Campaign
Cambridge Analytica provided the Donald J. Trump for President campaign with the expertise and insights that helped win the White House. CAMPAIGN COMPONENTS Research They polled voters in 17 states every day, monitoring the campaign’s progress in real-time. Cambridge Analytica delivered daily reports throughout the […]
The Data Gurus Who Anticipated the Election Result
No one saw it coming. The public polls, the experts, and the pundits: just about everybody got it wrong. They were wrong-footed because they didn’t understand who was going to turn out and vote last Tuesday. Except for Cambridge Analytica, the data company at the […]
Cambridge Analytica Congratulates Donald Trump and Mike Pence
Cambridge Analytica, the analytical team from trump’s presidential election and specialist of using psychographic analysis and behavioral communication has congratulated President-elect Donald Trump and Vice President Mike Pence on their historic win. Cambridge Analytica is used as a tool in identifying the targeted users who […]
Italy
Target Audience Analysis for a Resurgent PartyIn 2012 CA carried out a research project on behalf of a resurgent Italian political party last successful in the 1980s. Using Target Audience Analysis, CA researched current and past members along with potential sympathizers to develop a reorganization […]