No one saw it coming. The public polls, the experts, and the pundits: just about everybody got it wrong. They were wrong-footed because they didn’t understand who was going to turn out and vote last Tuesday. Except for Cambridge Analytica, the data company at the […]
Cambridge Analytica Congratulates Donald Trump and Mike Pence
Cambridge Analytica, the analytical team from trump’s presidential election and specialist of using psychographic analysis and behavioral communication has congratulated President-elect Donald Trump and Vice President Mike Pence on their historic win. Cambridge Analytica is used as a tool in identifying the targeted users who […]
Italy
Target Audience Analysis for a Resurgent PartyIn 2012 CA carried out a research project on behalf of a resurgent Italian political party last successful in the 1980s. Using Target Audience Analysis, CA researched current and past members along with potential sympathizers to develop a reorganization […]