Data-driven services


CA Political’s industry-leading data services help you to find, understand, and engage with voters more effectively. Our services can be purchased individually and tailored to your needs, but combined they offer a fully end-to-end campaign package. CA Political provides clients with a truly quantifiable approach to campaigning.

Research

What it is

The process of collecting valuable information on voters, opposition, and trends. This provides the fullest possible picture of voter behavior.

what we do for you

We review your existing voter information and carry out custom research projects for your specific needs. Using qualitative, quantitative, or combined research methods, we help you better understand who your voters are.

what you get

Knowledge assessment Supersample surveys Poll tracking tools

Data integration

What it is

Data sources are combined to provide a rich, holistic view of voter behavior. Correct data is the starting point for finding, understanding, and persuading people to vote a certain way.

what we do for you

We source data from a trusted list of major data providers and combine it with your own to produce deeper and richer insights. Then we centralize your data assets and match your data to ours, to help you to find and persuade voters quickly and efficiently.

what you get

Data management consultation Data cleaning Matching to CA database

Audience segmentation

What it is

We segment your electorate into distinct audiences using predictive analytics, a form of artificial intelligence that takes into account the behavioral conditioning of each individual to create informed forecasts of future behavior.

what we do for you

We show you members of the electorate most likely to respond to your messages and how they might behave in future. This lets you deliver highly targeted experiences to prospects and supporters.

what you get

Psychographic analysis Engaged audience profiling Lookalike prospects profiling

Targeted advertising

What it is

We leverage many platforms to deliver messaging across desktop, mobile, tablet and connected TV devices. The channels we use include display, video, Facebook, Twitter, native, audio, interactive and search. We use full cross device placement to reach your customers wherever they are. We also match our target audiences to TV set-top box data to optimize linear broadcast media buys.

what we do for you

As a full-service digital agency, we will ably place digital and TV ads to bring your candidates closer to their electorate. The visuals and language in each piece are crafted to engage voters emotionally and impactfully.

what you get

In-depth audience targeting Digital media and TV placement Media planning

Evaluation

What it is

Improvements in candidate performance are measured and analyzed during and post-campaign. Performance data is fed back to your data bank to make future campaigns more compelling.

what we do for you

CA Political’s reporting and campaign management tools give you a clear view of conversion rates across target audiences and A/B testing groups - in real-time and retrospectively. This means you can identify and action the most important insights quickly and easily.

what you get

Real-time campaign monitoring Campaign performance review Forward strategy